Un muy buen ejemplo de servicio al cliente usando Twitter, casi en tiempo real
TurboTax is launching a major Twitter initiative today that looks to help customers of its popular online tax software get through the process of paying taxes.
The company has enlisted 14 people to answer both tax and software questions through the @teamturbotax account. The process will be managed with CoTweet, the Twitter (
) CRM software that several other big brands use, including Best Buy and Ford.
@teamturbotax joins a number of other social media initiatives at TurboTax, including a tax Q&A via a Facebook Page and an online community on parent company Intuit%u2019s website that reportedly has more than 10 million users.
Taking a look at the account, it looks like the TurboTax team is already jumping in to answer customer questions, though you have to wonder if it wil be able to keep up with the volume that will likely come as April 15 draws closer.
Nonetheless, it seems like a more attractive way to get customer support than either signing up for a separate site or a time consuming live chat %u2013 at least if you%u2019re already on Twitter.
How do you plan to pay your taxes this year? Will Twitter support make you consider TurboTax? Let us know in the comments.
algunos de los parámetros de este programa de soporte son:
1. Usar Twitter
2. tener un equipo de soporte (14 personas) y una sola cuenta
3. Usar CoTweet para la distribucion, dispatching y la gestión de casos
4. darle a la comunidad la responsabilidad añadida de gestionar la pagina de facebook y la comunidad online de usuarios...
¿¿Que pensais??
